It rewards distributors loyalty with a 5% discount on the item cost after the 1st order and an additional 1% on each subsequent order until reaching 8% maximum. Customers must claim the discount upon placing the order. Orders must be made within 4 months from previous order in order to get the 5% discount and to add additional discounts. Reorders, orders under $500 item cost and sample orders are excluded. If 4 months go by without an order, discounts are lost.